Link Building is a very powerful resource to drive targeted traffic to your online store.
Used wisely can also help you improve your Search Engine Rankings and move you up on targeted keywords.
The single most important aspect of Link Building is the “Anchor Text“. The anchor text is the the actual text that becomes the hyperlink to your online store.
Here are 2 examples
BAD Anchor Text:
This anchor text says “Click Here” so if you have thousands of these links you may rank high on the search engines under the term “Click Here”.
GOOD Anchor Text:
This anchor text says “Learn How to Open an Online Store” so if you have enough of these links you may rank high on the search engines under the term “Learn How to Open an Online Store”.
See the difference? Now go on with your link building campaign and remember to use targeted anchor text on as many links as possible.